COMPANY
Luxe Organix — The leading local skincare brand in the Philippines with a portfolio of over 100 products.
MY ROLE
In 2020 started at Luxe Organix as a Designer & Marketing Assistant. Later in 2021, I was asked to return as the Creative Director.
Sunscreen Packaging
I was tasked with redesigning packaging for a new product, Luxe Organix’s Mineral Sunscreen and redesigning the existing Aqua Daily sunscreen. Copy and colors were provided to me.
Social Media Content Design + Strategy
For all posts shown below, I did the research, copywriting (for in-post text, not captions), graphic design, photo sourcing, editing. My responsibilities included: developing the content calendar and content briefs, Instagram feed planning, overseeing monthly product photoshoots, photo editing in Photoshop, designing layouts and templates in Illustrator, and managing the in-house creative team including graphic artists & photographers.
Banners
My responsibilities included: developing the content calendar and content briefs, Instagram feed planning, overseeing monthly product photoshoots, photo editing in Photoshop, designing layouts and templates in Illustrator, and managing the in-house creative team including graphic artists & photographers.
GIFs
I conceptualized, drew, and animated 50+ branded GIFs for use on both Luxe Oraganix’ Instagram Stories and our followers
